Role Overview
Brandsquare is hiring a Digital Marketing Executive to drive brand visibility, inbound demand and content distribution across digital channels.
This is a mid level role inside a fast scaling U.S. registered software and systems company working with professionals in healthcare, legal, finance, real estate and technology.
This role plays a direct role in how Brandsquare is perceived externally. Your work shapes trust, authority and inbound opportunities.
If you care about strategy, consistency, execution and measurable outcomes, this role fits.
Key Responsibilities
Brand Visibility & Digital Presence
- Maintain and grow Brandsquare’s digital presence across platforms
- Ensure brand consistency in visuals, messaging and tone
- Execute content distribution aligned with company positioning
- Support authority building through strategic digital exposure
- Ensure public facing content reflects professional U.S. standards
Content Strategy & Execution
- Plan and execute content calendars across digital platforms
- Coordinate blogs, posts, visuals and announcements
- Repurpose long form content into platform specific formats
- Ensure content aligns with business goals and target audiences
- Maintain disciplined publishing standards
Social Media & Platform Management
- Manage company profiles across LinkedIn, Instagram, Facebook, X and other platforms
- Monitor engagement, comments and inbound interactions
- Ensure professional responses and brand aligned communication
- Track platform performance and audience growth
- Maintain consistent and structured posting systems
Lead Generation & Funnel Support
- Support inbound lead generation initiatives
- Assist with landing pages, CTAs and marketing funnels
- Coordinate with leadership on campaign alignment
- Track lead sources and performance metrics
- Improve conversion through structured messaging and positioning
Paid Advertising & Performance Marketing
- Plan, execute and optimise paid advertising campaigns across Meta (Facebook), Google and TikTok
- Manage retargeting, remarketing and lookalike audience campaigns
- Test creatives, audiences and funnel stages to improve performance
- Monitor advertising spend and maintain disciplined budget management
- Maintain stable performance across both low budget and scaled campaigns
Campaign Planning & Execution
- Assist in planning digital marketing campaigns and launches
- Execute campaigns with defined objectives and timelines
- Coordinate creatives, copy and publishing schedules
- Monitor campaign performance and adjust when needed
- Ensure campaigns remain aligned with brand positioning
Campaign Performance & ROI Optimisation
- Analyse overall marketing performance and improve return on investment
- Identify performance gaps and implement corrective strategies
- Reduce campaign cost per result through testing and optimisation
- Improve targeting strategies and funnel flow using performance data
- Support leadership with insights that improve marketing profitability
Analytics, Reporting & Insights
- Track digital performance metrics and indicators
- Prepare weekly and monthly marketing reports
- Monitor traffic, engagement and conversion performance
- Share insights with management clearly and professionally
- Use data to improve future marketing systems and strategy
Website, Funnel & SEO Support
- Support website content updates and optimisation
- Assist with SEO practices and structured content publishing
- Coordinate blog publishing and internal linking
- Ensure website content aligns with marketing goals
- Support conversion rate optimisation initiatives
Marketing Automation & Customer Retention
- Support WhatsApp marketing campaigns for customer engagement and follow ups
- Assist with email marketing campaigns for promotions and education
- Help segment customer lists and optimise engagement performance
- Support marketing automation systems for lead nurturing and retention
Cross Team Collaboration
- Work closely with design, content and leadership teams
- Align marketing execution with business priorities
- Support launches, announcements and internal initiatives
- Maintain clear communication and timelines
- Execute feedback efficiently and professionally
Requirements
- 3+ years of hands on digital marketing experience for a business brand
- Strong written English with professional tone and structure
- Proven experience managing LinkedIn as a business growth channel
- Understanding of B2B positioning, authority building and inbound strategy
- Familiarity with Meta Ads, Google Ads or similar advertising platforms
- Comfortable working with marketing metrics and reporting systems
- Organized and system oriented in execution
- Able to follow structured content calendars and KPIs
- Self driven and accountable without constant supervision
- Open to feedback and continuous improvement
- Understands professional standards within a U.S. registered company
This role suits professionals who execute with discipline, maintain consistency and focus on measurable marketing results.
Why Join Brandsquare
Brandsquare operates with a U.S. company culture built on strong systems, professionalism and long term thinking.
As a Digital Marketing Executive, you help operate and strengthen the company’s external brand system.
Your role ensures:
- The company is represented through structured messaging
- Brand systems are maintained across digital platforms
- Visibility is built through disciplined marketing execution
- Trust and authority grow through repeatable marketing systems
You are not just creating content. You are helping operate the company’s external brand system, influencing credibility, inbound opportunities and long term brand equity.
Benefits
Workplace Benefits
- Standard System Driven American Work Culture
- Fully Subsidized Lunch
- Unlimited Snacks Access From Dedicated Snacks Corner
- Subsidized Gym Access
- Access To Premium Softwares & Tools
- Access To Premium Courses & Certifications
- Monthly Casual Daylong Trip
- Annual Official Weeklong Trip For Annual Operating Planning
- Monthly Professional Sessions By Industry Experts
Leave Benefits
- Casual Leave: 10 Days
- Sick Leave: 15 Days
- Earned Leave: ~15 Days
- Weekly Holidays: 52 Days
- Festival Holidays: ~10 Days
- Government Holidays: ~10 Days
- Excellence Leave: 10 Days
- Anywhere Leave: 10 Days
- Maternity Leave: 120 Days
- Paternity Leave: 10 Days
Financial Benefits
- Quarterly Increment Cycle (Up To Four Increments Per Year)
- Quarterly Performance Bonuses and Appreciation Rewards
- Two Festival Bonuses Per Year
- Claimable Care Funds
- Claimable Family Funds
- Claimable Security Funds
Welfare Funds
- Healthcare Support Fund
- Fitness Support Fund
- Knowledge Support Fund
- Newborn Support Fund
- Condolence Support Fund
- Emergency Support Fund
- Memorial Support Fund
- Security Support Fund
- Tenure Support Fund
About Brandsquare
Brandsquare is a fast scaling U.S. registered software and systems company operating across the United States and Bangladesh.
Our Bangladesh office is located in Uttara, Dhaka.
We work with professionals across regulated industries including healthcare, legal, finance, real estate and technology.
Brandsquare operates with a system driven American work culture focused on professionalism, structured thinking and long term growth.
